Want to reach the guys who actually spend money?

Meet XROCK 101.1/103.7—the only station in the Black Hills built for 21-44 year-old men who live, breathe, and blast rock. These are your prime customers—the guys buying houses, cars, electronics, furniture—you name it. If they’re upgrading their life, they’re listening to us while they do it.

Rock That Moves

XROCK isn’t background noise—it’s loud, active, and engaging. We bring the biggest rock acts to the Black Hills—Five Finger Death Punch, Three Days Grace, Shinedown, Papa Roach—mixed with legends like Metallica, Korn, Ozzy, Foo Fighters, & Alice in Chains. Our listeners don’t just tune in; they connect with us through killer promotions, exciting contests, and can’t-miss features.

Meet the On-Air Crew

XROCK Morning Wood (6-10 AM) – Kevin & Fireball start the day with music, laughs, and loyal listeners who make the show feel like a rowdy group of friends.

Mid-Days with Fireball (10 AM – 2 PM) – More rock, more energy, and the perfect vibe to keep listeners engaged throughout their day.

Afternoons with Shane Garry (2-7 PM) – Afternoons hit harder with Shane—your ultimate ride home starts here.

Why Advertise with XROCK?

We reach the right audience—Men 21-44 with money to spend.
We cover the entire region—50 counties, 5 states, and all the key shopping areas.
We get results—XROCK makes your brand part of the lifestyle.

Let’s talk about YOUR business!

Call us today (605-342-2000) or email our advertising team (jay.murphy@rapidcity.fm). Let’s make some noise—and some money—together!